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Privacy Policy

Your personal privacy is important to Designtorget. Therefore, Designtorget follows this Privacy Policy, which is developed based on applicable data protection legislation. The Privacy Policy explains how Designtorget collects and uses your personal information. It also describes your rights to Designtorget and how you can use them. It is important that you participate of and understand the privacy policy and how you can influence the use of your personal data. Do not hesitate to contact us if you have questions about Designtorget's privacy policy or data protection practices.

The privacy policy covers all personal data that Designtorget collects, primarily via Designtorget's website ("") or in our physical stores.

In addition to this policy, purchase terms for purchases also apply to

Who is responsible for your personal information?

Designtorget AB, corporate identity number: 556508-3267 with address Box 12185 S-102 25 Stockholm is the personal data controller for the processing of your personal data.

What personal information does Designtorget handle?

Personal information that you have provided to Designtorget: When you shop in one of the Designtorget's physical stores, when you buy or as a visitor at, when you subscribe to the Designtorget's newsletter or when you contact Designtorget via customer service or Designtorget's social media, you may give Designtorget information about yourself.

  • Person and contact information such as name, date of birth, social security number, gender, invoice and delivery address, e-mail address, mobile phone number etc.
  • Account and payment information (though not card number and CVC code) and invoice information

Personal information which Designtorget has collected about you: Designtorget collects personal information about you when you shop at Designtorget's physical stores, when purchasing at or visiting, when you subscribe to Designtorget's newsletter or when you contact Designtorget via customer service or Designtorget's social media.

  • Information about products and/or services that you have shown interest in at;
  • Information regarding if e-mail from Designtorget is opened and what you click on in the e-mail message;
  • Your order and purchase history and purchase pattern as a customer;
  • Information about using Designtorget's services, such as response time for pages, download errors, how you reached and left the service;
  • Device information such as IP address, device geographic information and browser settings

Personal information that Designtorget has collected from third parties: Designtorget can in some cases use information from other sources. For example, ad networks and measuring tools can help Designtorget understand user patterns and preferences. It is to get a better understanding of the ad's relevance, efficiency and to provide information that is more interesting to you as a customer.

Legal basis and purpose for processing your personal data

Designtorget processes your personal data in order to execute our agreement or take action that you request before we enter into an agreement as follows:

  • To confirm your identity and verify your personal and contact details;
  • To administer your order and customer relationship, e.g. to provide you with information, products and services from Designtorget;
  • To be able to manage your subscription to the Designtorget's newsletter;
  • To provide you with the customer service and help you need regarding Designtorget's services; and
  • To be able to handle participation in any competitions and events

Designtorget processes your personal data to fulfill a legal obligation as follows:

  • Follow applicable law such as the Bookkeeping Act and consumer legislation; and
  • Prevent abuse such as fraud and identity creation

Designtorget processes your personal data with the support of the Legitimate interests’ basis according to the following purposes:

  • To be able to send general offers and direct marketing;
  • To send personalized and attractive offers and communication that are relevant to you
  • For customer and market analysis and to improve our services for you so that they are effectively represented; and
  • To prevent misuse of service or to prevent unauthorized login

The Legitimate interests’ basis is used by Designtorget or third parties to be able to offer you a better customer and purchase experience as well as provide you with assitance in the form of various services such as relevant and personalized offers and relevant communication. Designtorget also wants to ensure that Designtorget's services are relevant, thus Designtorget needs to analyze how the services are used to make improvements for you as a customer.

Your personal information is necessary for Designtorget to be able to fulfill our agreement and fulfill the Designtorget's obligations in relation to you.

Is your personal data available to others?

Designtorget may transfer or share your personal information with selected third parties as follows. We take reasonable technical, organizational, and legal security measures in accordance with applicable data protection laws to ensure that your personal data is safely handled when transferring or sharing personal information with third parties.

System suppliers for CRM systems and errand management. This is needed to be able to handle Designtorget's subscription services and personal data, which are needed to administer the customer relationship and reach out with offers to members who subscribe to the Designtorget's newsletter.

Print, distribution and address information handling suppliers. Designtorget uses an accredited supplier for automatic retrieval and updating of your address information at the public register. Suppliers who provide printing and distribution are also used.

Payment handling partners. Designtorget manages payments with the help of suppliers to ensure a quick and secure payment for all Designtorget's customers.

Upon sale. Designtorget may share your information with third parties:

  • In cases where Designtorget sells or buys businesses or assets, Designtorget may submit your personal data to a potential seller or buyer of such business or such assets
  • If Designtorget or a significant part of Designtorget's assets are acquired by a third party, personal information about Designtorget's customers may be shared.

Designtorget will not sell your personal data to third parties without your approval.

Where does Designtorget handle your personal information?

Designtorget and Designtorget's suppliers and partners handle as a main principle your personal data within the EU / EEA. In cases where personal data is processed outside the EU / EEA, there is either a decision by the EU Commission that the third country in question ensures an adequate level of protection or appropriate safeguards that ensure that your rights are protected. Examples of suitable safeguards are the approved code of conduct in the recipient country, standard contract clauses, binding internal rules or Privacy Shield. If you want to get a copy of the protective measures taken by Designtorget or information about where these have been made available, you can get this by contacting Designtorget’s customer service under the menu Contact us.

How long does Designtorget process your personal information?

Designtorget processes your personal data as long as it is necessary with regard to the purpose of the handling in question. How long is affected partly by our contractual obligations to you. As long as we need to save your personal data according to statutory storage times, Designtorget will process them. Designtorget also treats your data for other purposes that are not covered by contractual commitments, for example in order to meet requirements that exist in accounting or consumer law, Designtorget processes the data only as long as it is necessary for each purpose. For those cases where Designtorget processes your personal data on the basis of a balance of interests, you have the right to object to the handling.

In accordance with current legislation, Designtorget has the right to store your contact information for direct marketing for some time after your purchase or after our agreement has expired. This time varies depending on what the agreement concerns. Designtorget may therefore store your contact information in order to send direct marketing to you during the time that is current according to applicable data protection legislation, marketing law and practice.

If you have given your consent to receive direct marketing, Designtorget will process personal data registered for the direct marketing until you unregister or notify Designtorget that you do not want to receive direct marketing. You can do this by contacting Designtorget's customer service.

When you have registered as a subscriber of Designtorget's newsletter, Designtorget processes your personal data until you unregister your account with Designtorget or request that Designtorget deletes all or specific information. Designtorget will delete your contact information from our newsletters if you have been inactive for 24 months.

Your personal data can only be saved longer than what has been stated above if Designtorget is obliged to do so by law, regulation or by authority decision.

How does Designtorget protect your personal data?

Designtorget takes the technical and organizational security measures required by law to ensure that your personal data is not tampered with, lost or destroyed or that unauthorized persons access them. Our security routines change as technology develops and improves.

Your rights

You have the right to access information about which personal data Designtorget processes about you in accordance with applicable data protection legislation. It can be information about which categories and specific personal data Designtorget deals with and for what purposes Designtorget uses the personal data. You also have the right to request a correction so that incorrect personal data will be corrected.

If you want Designtorget to delete or limit the use of your personal data, you have the right to object to Designtorget's processing of your personal data. However, there are exceptions to the right to deletion for the cases where the personal data is necessary to fulfill the purpose or if there is a legal obligation which requires Designtorget to save the personal data. After you have exercised your right to object, we will no longer process your personal data for such purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims. If this is not done, Designtorget cannot continue to process your data after an objection.

Under certain conditions, you have the right to obtain the personal data that you have provided to Designtorget in a structured, standard and machine-readable format and have the right to transfer these to another person responsible for personal data.

If you wish to object to the processing of your personal data for general and personalized direct marketing and customer analysis, you are entitled to do so at any time.

All communications and all measures taken by Designtorget in connection with your rights are provided free of charge. Designtorget reserves the right to, at clearly unfounded or unreasonable requests, either charge a reasonable fee that covers the administrative costs of providing the information or taking the action requested, or not meeting the request. Contact details for Designtorget can be found in the last section of the Privacy Policy.

If you have any complaints regarding the Designtorget's processing of your personal data, you have the right to submit a complaint with the Swedish Data Inspectorate or another competent supervisory authority which supervises the company's handling of personal data.

Designtorget's use of cookies and similar techniques

In order for you to get as good a user experience as possible at Designtorget online, Designtorget uses cookies and similar tracking techniques. In this way, Designtorget can deliver a tailor-made experience of Designtorget's services. Designtorget uses cookies on and in Designtorget's services. Find below a description of how Designtorget uses cookies and what choices you can make regarding cookies.

What are cookies?

Cookies are a small text file consisting of letters and numbers sent from our web server and stored on your browser or device.

What cookies does the Designtorget use?

  • Session cookies are a temporary cookie that ends when you close your browser or device.
  • Permanent cookies are cookies that remain on your computer until you delete them or they expire.
  • First-party cookies are set by the site you visit.
  • Third-party cookies are cookies set by a third-party site. At Designtorget, these are primarily used for analysis (e.g. Google Analytics)
  • Similar techniques are techniques that store information in your browser or in your device in a manner similar to cookies.

Why does the Designtorget use cookies?

Designtorget's cookies are used to improve the services and user experience on our website  and enable you to use its certain features in order to show suitable products or conduct market research. Cookies are also used for overall analytical purposes regarding your use of Designtorget's services and to save functional settings such as language and further tasks. Click here to edit which cookies may be used.

Designtorget's use of Google Analytics

With the help of Google Analytics, Designtorget analyzes data, including personal data, regarding your use of this website and your activity on Designtorget's social media as well as information about your possible online purchases at Designtorget. Designtorget uses this for website analytics and marketing purposes. With the help of Google Analytics, we handle personal information to be able to customize ads and offers you see based on what you previously visited online and to develop Designtorget’s products and services. Based on this, we can also evaluate your use of and use the data for services related to website activities and internet use.

Can you manage the use of cookies?

You have the option to manage the cookie settings for the use and scope of cookies in your browser. Go to your browser or device settings to learn more about adjusting your cookies settings. For example, it is possible to block all cookies, only accept first-party cookies or delete cookies before closing down your browser.

Please note that disabling cookies may limit your access to some features of our website.

Change of the Privacy Policy

Designtorget reserves the right to change this Privacy Policy. Changes to the terms of the policy will be announced at designtorget’s website one month before the change of conditions comes into force. Applicable conditions are available at

Designtorget’s Contact information

If you have questions regarding Designtorget's handling of your personal data or if you wish to apply some of your rights related to Designtorget's handling of personal data, you are welcome to contact Designtorget using the contact information below. If you do not wish to receive emails or further communication, please contact Designtorget's customer service at any time. You can also always unregister through the link in the message you received.

Address customer service:


Box 4015

171 04 Solna


Telephone: +46 8 518 074 27



* This privacy policy was established by Designtorget AB on May 22, 2018.