Building Set Cribble Livingroom
The concept was created when entrepreneur Josefin Palmgren and silver smith Anna Wikberg, at the time studying psychology and pedagogics, meeting in the cellars of Stockholm Makerspace. They both built their own doll houses as kids and during their studies they both realized doll house making was filling a curiosity gap that girls’ toys both then and now are missing; spatial problem solving, building and free creativity. Cribble soon started working with STING, a Stockholm based incubator helping out with the strategy and administration. After one year of weekend work and about one year of full time work the prototype set off at Kickstarter, selling 100 demo kits and getting picked as a Kickstarter favourite by Kickstarter themselves. At this time Anna picked up her studies, and in came Christine Montalvo, to take Cribble to the next level business wise, as their CEO. A few weeks later Amandah Andersson of AMA AWE joined the team to give them that magical graphic touch they were looking for.
Cribble Craft's Mission:
1. Create a platform where both girls and boys feel welcome to play their way into all those fun skills that often are unnecessarily confined to “boy games”.
2. Create a kick-ass fun toy that makes your fingers tickle with "pyssellust" (Swedish word describing the lust for fiddling, crafting and making stuff with your hands).
"We're convinced that the brain is plastic (which basically means, you can learn stuff). So we think that if we increase the opportunity for girls to delve into building and technology they won't just have a much more fun playtime but also even out one of the biggest mediators for the wage gap between men and women."
Cribble is a gender neutral product which explores the traditional girl play, giving opportunities for all genders to play with technique, room and space without overwhelming them with signals indicating this is meant only for boys.Read more about Cribble Craft