Olle Eksell (1918-2007) was the creator who was ahead of his time, as when in 1956 for Mazetti he created Sweden’s first design program with his famous eyes. As a 14-year-old, Olle Eksell decided to become an advertising cartoonist. In 1946, he went to the United States by boat to study at The Art Centre College of Design in Los Angeles.
Olle participated in international exhibitions at the Museum of Modern Art in New York, the Louvre in Paris and the Biennale in Venice. He sat in the world jury for typography – the International Centre for the Typographic Arts in New York. Here at home he was elected in 1985 into the advertising world’s Platinum Academy. In 2001 he was honoured by the government with and honorary professorship.
His career is unparalleled in Swedish advertising history. His illustrations oscillate between the crazy, imaginative direct and the geometric abstract. Olle Eksell was the creator who loved his profession and could never stop creating. He remained active until his death.
Johan Andersson (born 1977) is educated at Bergh’s School of Communication. He has released a unique series of products with motives of his friend and mentor – the late design icon Olle Eksell. It is a loving tribute to the man behind the now classic Mazetti eyes that still adorn the packaging today.
“During the years we knew each other, we often talked about developing a product series under his name,” says Johan Andersson, who himself has driven the project from idea to reality. “But Olle always went his own way and refused to sell, so this is a tasteful collection of selected products in his honour, developed together with the Eksell family. By Eksell, from Eksell”.